Hotel Business And Management Information

Digital Signage is serving it up for the Hospitality Industry

Ben Mooney

Digital Signage is the perfect platform for bars, restaurants and hotels to efficiently communicate real time messages to a sometimes large and dispersed audience. The Hospitality industry has long needed a communication tool that can entertain, direct, alert, inform and train all in one. Digital signage is the tool to do just this.

In the past, a bar could only feature what was being broadcast by their Pay TV provider. With digital signage software, this same screen can now be split into three or more zones to maximize customer service and possible sales revenue. For example, whilst featuring a football grand final, you can have your drink or meal specials scrolling in one section of the screen and at the base of the screen, you can also display news and weather information via a Ticker. This ultimately improves the customer service levels a pub or bar can offer its patrons while maximizing advertising or sales revenue.

The hospitality industry revolves around customer service. Digital signage provides the ultimate customer service tool whereby you can;

• Keep your customers or guests up to date with news and weather information while they wait in reception• Provide in room entertainment services using Video on Demand• Direct guests to a featured location of the resort• Provide guests with an interactive activity guide for the local area• Provide time sensitive menus on queue when requested • Alert guests to an emergency followed by instructions• Ensure all customers can understand what is being announced by displaying your message in multiple languages

Not only a customer service tool, digital signage software can be used internally to maximise human resource efforts.

Digital signage gives you the ability to provide on demand staff training in order to keep the costs associated with high staff turnover at a minimum. Employees are able to select when to activate the most recent training module or you can conduct a staff meeting using a pre-published training campaign to run through with your new members. Digital signage also allows the CEO of a company to encourage their staff by publishing real time messages to the screens while the staff meeting is in progress.

These are just some examples of the uses for digital signage in the hospitality industry. Find out more about how to get digital signage for your business.

CampaignManager digital signage software from Ryarc (www.ryarc.com) has very sophisticated and easy to use scheduling tools that can create time sensitive campaigns specific for your environment. Digital signage software helps bars and restaurants draw the customer in. Contact Ryarc for a free trial.